In case you haven’t noticed, Maggie Valley’s iconic breakfast place — Joe’s Pancake House, is open for yet another season. But this year is a real milestone for owner, Brenda O’Keefe — it’s Joey’s 50th season.

Yes, it was the summer of 1966 (as in Route 66) that Joey and Brenda O’Keefe traveled the winding mountain roads to visit friends in Maggie Valley, fell in love with this quaint mountain community (just as quickly as they had fallen in love) and opened what would become Maggie Valley’s signature breakfast spot.

The two (Brenda and Joey) had met at the Fontainebleau Hotel, in Florida, where they both worked and cut their chops in the hospitality industry.

Click here to read the rest of the story courtesy Paul Viau via The Mountaineer...

Brenda O'Keefe Owner of Joey's Pancake House Maggie Valley
Our friends at The Laurel of Asheville share a lovely article of our history and our passion for great food and exceptional service.  Many thanks to Leah Shapiro for the lovely article and Editor in Chief Paul Howey for the fantastic photos.  Click here to read the entire article.

Joey's Pancake House Celebrates Women in Business Maggie Valley
Brenda was a proud participant in The Smoky Mountain New's Women In Business issue.  This article discusses the rise and success of women owned businesses in our area.  View the article by clicking here.

Joey's Pancake House 50th Anniversary
This wonderful article appeared in the December 2010 issue of Our State magazine and is still one of our favorites.  After 50 years of history and love this article is worth sharing again.  Many thanks to the wonderful Tommy Tomlinson for capturing the spirit of Joey's.  Read the article by clicking here.