In case you haven’t noticed, Maggie Valley’s iconic breakfast place — Joe’s Pancake House, is open for yet another season. But this year is a real milestone for owner, Brenda O’Keefe — it’s Joey’s 50th season.

Yes, it was the summer of 1966 (as in Route 66) that Joey and Brenda O’Keefe traveled the winding mountain roads to visit friends in Maggie Valley, fell in love with this quaint mountain community (just as quickly as they had fallen in love) and opened what would become Maggie Valley’s signature breakfast spot.

The two (Brenda and Joey) had met at the Fontainebleau Hotel, in Florida, where they both worked and cut their chops in the hospitality industry.

Click here to read the rest of the story courtesy Paul Viau via The Mountaineer...

It's hard to believe that we have reached our 50th year of serving great food to wonderful guests such as yourselves.  As this year progresses we hope to share some additional photos and stories from our history and we hope you enjoy.

As we enter our 50th season of serving great food to wonderful guests we have decided to have our first ever Job Fair!  If you or someone you know is in need of a job, please come to Joey's at 4309 Soco Road in Maggie Valley on Saturday, March 26th from 8am until 12pm.  We will have immediate interviews and you could be hired on the spot!

We are hiring for...
  • Cooks
  • Servers
  • Hosts
  • Kitchen and Dining Support Staff

The original Joey's Pancake House back in 1966
We bet you didn't know that we haven't always been in the building we occupy now.  Way back in 1966 Joey's started in the small building just below the Ghost Town parking lot.  We didn't have our iconic sign just yet and the dining room wasn't as big but the pancakes were just as good!

Joey's 50th Anniversary
We are blessed each day to make new friends as well as see friends who have been with us for decades, so in anticipation of our 50th year serving wonderful guests like you we are compiling a book of cherished memories.  

Whether today is your first visit with us or you are a third or fourth generation member of our Joey’s family we would like to hear what makes Joey’s special to you.  Please click here and take a moment to share a memory, an anecdote, or observation that you feel makes Joey’s worth visiting again and again.